9 - 11 NOV 2021 | EXPO | SHANGHAI
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Press Press Material Press Release

Press Release

ProWine China 2017: Positive market rebound with high exhibitor registration

The wine industry in China has gradually entered into a stable development. Chinese wine experts speculate that the amount of wine imports will continue to maintain with more than 30% increase. The wine market in 2017 will usher in a new golden period and show strong growth. Under these market influences, ProWine China 2017 received early interest and high demand of space from exhibitors. South Africa’s Pavilion is the first to confirm while France is still the largest country pavilion by far. Expansion area has undergone a significant expansion with Italy, Spain, Canada, Austria, Australia and Georgia pavilions. Macedonia (FYROM) and Hungary pavilions have also just confirmed their participation along with independent exhibitors, quickly confirmed participation for this year’s trade show. With the growing demand of exhibitors, the organizer expects over 20% increase of exhibition area compared to last year.

The fourth ProWine China, which concluded in November last year, successfully attracted 12,431 trade visitors, an increase of 20% over the 2015 edition. For three days, around 650 wine and spirit manufacturers, importers and distributors from 37 countries, featuring 13 country pavilions and 5 region pavilions presented their top products. In order to better facilitate trade buyers, ProWine China 2017 will be moved to halls W4 and W5 of Shanghai New International Expo Centre, close to the No.2 entrance hall.

Growth of visitors from outside Shanghai

The organizer, together with WINE 100 and China Blind Wine Tasting competition will jointly hold an exciting series of wine tasting events and master classes across China. Cities including Guangzhou, Shenzhen, Changsha, Hangzhou, Ningbo, Xiamen, Shenyang, Qingdao, Taiyuan, Dalian, Tianjin, Shijiazhuang, Zhengzhou, Xi'an, Wuhan, Nanjing, Wenzhou and Lianyungang have already been confirmed. ProWine China will also participate in the China and International Cocktail Master Cup, a contest which aims to train and encourage top-notch bartenders through participating, also helping to develop and enhance their skills a vision to become a "cocktail master" of the time. Through the exciting series of promotions, visitors to ProWine China 2017 are expected to increase over 30% with significant growth of visitors from outside Shanghai.

In the name of fine wine: Take one trip and enjoy two grand events

The first cooperation between ProWine China and Decanter, the renowned wine magazine can date back to the first edition of ProWine China in 2013. This year, Decanter Shanghai Fine Wine Encounter will be held during the same week of November. ProWine China 2017 and Decanter will join forces to hold "Shanghai Fine Wine Week." The fourth edition of Decanter Shanghai Fine Wine Encounter will be held on Saturday, 18 November 2017 at the Ritz Carlton Pudong Hotel, on the second day after ProWine China 2017’s end. The concurrent event is expected to attract more trade buyers, facilitated by a joint promotion by ProWine China and Decanter. Trade visitors and buyers shall not miss the trip to Shanghai in November. In the name of fine wine, Take one trip and enjoy two grand events!

ProWine China 2017 will take place on 14 -16 November 2017 (Tuesday to Thursday) in Hall 4 and 5 of Shanghai New International Expo Center (SNIEC). Further information can be found on the official website at www.prowinechina.com. You may also search "ProWine" on Wechat for exhibition news and updates.

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