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Press Release

ProWine Hong Kong 2021: A different and significant trade fair is coming soon

From September 7th to 9th, ProWine Hong Kong 2021 once again landed in Hong Kong. The first ProWine Asia (Hong Kong) was successfully held in Hong Kong in 2017. In 2019, ProWine Asia (Hong Kong) once again shined in Hong Kong and continued to grow in scale. ProWine Hong Kong will return and will be held next month.

Regain confidence and create the best local wine and spirits trade fair in 2021


Affected by the Covid-19 epidemic, ProWine Hong Kong 2021 will be held as a special local trade fair in Hong Kong this year. With entry restrictions and quarantine measures still in place, many overseas wine and spirits professionals are unable to attend the trade fair as scheduled. Although there are some obstacles to the holding of the trade fair, it will not affect ProWine Hong Kong 2021 be held on time and the enthusiasm and attention of exhibitors and visitors for it. As a local wine and spirits trade fair worthy of attention in 2021, ProWine Hong Kong provides a broader platform for local wine importers and distributors to expand their business. At the same time, regional distributors and Food & Beverage buyers can obtain the most cutting-edge and best-selling wine and spirits and trade solutions here.

Unswervingly promote high-quality and diversified wine education

A top-class event programme will span all 3-day of the show, incorporating specialized masterclasses and seminars by a line-up of industry opinion leaders. This year AWSEC (Asia Wine and Service Education Centre) will bring two master classes at ProWine Hong Kong, one of the topics is Sake: Polishing and Pasteurisation. Stephen Mack will host a series of sake seminars covering the latest sake consumption trends, food and sake pairing, and sake drinking habits throughout modern customers. Another master class is Hidden Gems of California which host by Jennie Mack. Other event highlights included wine, spirits and whisky masterclasses by WSET (Wine & Spirit Education Trust) and Decanter etc. And it is worth noting that the Decanter will bring a tasting of the award-winning wines, and the master class will be taught by Jennifer Docherty MW. ProWine Hong Kong is committed to promoting the development and trends of the industry and promoting trade by sharing high-quality professional wine education.

The voice of ProWine Hong Kong is the voice of confidence

2021 is a special year. Covid-19 has hit many exhibitions. However, ProWine Hong Kong has overcome many difficulties and is committed to speaking out for the industry. It will be held from September 7th to 9th, 2021. The scheduled holding of ProWine Hong Kong also represents ProWine's confidence and expectations for the wine and spirits market in Hong Kong and the Asia-Pacific region. It is believed that ProWine Hong Kong 2021 will bring new power, regain confidence, and inject new vitality into the industry.

As before, ProWine Hong Kong 2021 will be held concurrently with HOFEX. Remarking 34 years of excellence, HOFEX – Asia’s Leading Food & Hospitality Tradeshow, has been taking the industry on numerous extraordinary journeys of culinary delicacies from all over the world, bringing the most comprehensive selection of Food & Drinks, Hospitality Equipment & Supplies products to Asia. In addition, compared with previous years, this exhibition has added a special feature. Natural & Organic Asia will be held concurrently with ProWine Hong Kong 2021. ProWine Hong Kong 2021 will realize multi-exhibition linkage and create a cross-industry comprehensive exhibition worth looking forward to in 2021. We are looking forward to your arrival!
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